Shipping Issues and Problems? 7 Fixes to the Most Common Fulfillment Challenges (2023)

Lost packages. Damaged products and shipping containers. Hidden fees. The shipping industry in a nutshell.

Getting your products to your customers is a complex process and there are lots of things that can go wrong.

Even before you ship your first package, you might find yourself getting lost in all of the paperwork, desperately trying to decode a matrix of logistics, taxes, and customs. And once your packages arrive, you might face a whole new set of challenges, dealing with hidden fees and out-of-control costs.

Thankfully, for both you and your customers, every shipping problem out there has a solution. After all, as a business owner, your responsibilities don’t end at sourcing and selling products—you need to make sure that those products actually make it into your customers' hands, too.

To help you solve your biggest problems quickly and stop customer complaints in their tracks, we’ve put together a collection of the seven most common shipping issues and the tactics you can use to fix them once and for all.

1. How do I ship my products internationally?

Even if your business targets a local market, there’s still a chance that you’ll get customers ordering your products from outside of your home country.

International shipping can seem difficult at first—challenges like dealing with unfamiliar carriers and accounting for duties and taxes can make you want to avoid global shipping entirely.

The solution

Even though it seems complicated, international shipping is easy to understand with the right resources in your toolkit.

International shipping rates are dependent on a variety of factors including package size, package weight, departing country, destination country, insurance, and more. Most major package couriers offer online calculators to give you an idea of exactly how much international shipping will cost your business.

Here’s a set of shipping calculators for some of the biggest mail carriers worldwide:

    Most carriers also have their own individual sets of guidelines and regulations for shipping products internationally:

      Duties and taxes will vary between countries based on a wide variety of factors, including product value, origin country, trade agreements, and intended use. Your customers will cover these costs when your products arrive at their destination, so you should make sure they’re aware of the possibility of extra fees being added to their shipment.

      To avoid any unpleasant surprises for your customers, it’s important to include a general warning on your policy page that notifies them that any international shipments may be subject to local duties and taxes.

      International shipments can also take time to clear international customs in their destination country. Be sure to fill out the proper documentation for your packages so there aren’t any unnecessary delays for your customers.

      Most major mail carriers have resources to help you navigate customs for international shipping:

      2. How do I safely package my products for freight shipping?

      Shipping Issues and Problems? 7 Fixes to the Most Common Fulfillment Challenges (1)

      For some businesses, shipping packages through the mail just isn’t enough. If your products are too large or exceed weight restrictions for standard shipping, then freight shipping is necessary to get your products where they need to be. Using cargo ships can be expensive, but often can be worth it.

      While freight shipping might be a must-have for your business, it has its own unique challenges that you’ll need to consider to safely ship your products. Freight shipping requires you to follow specific packaging guidelines, since improper packaging can lead to product damage and missed shipments.

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      The solution

      The packaging requirements for freight shipping are very different from standard guidelines for parcel and mail delivery. While it’s best to check with your carrier to find out their specific requirements for shipping, here are some general guidelines that will help your shipment arrive in good condition:

      • Use a proper pallet: The pallet that you use for your shipment should be made of wood or plastic and able to withstand the stress of being hauled and lifted. Your shipment should never exceed the weight restrictions of its pallet.
      • Choose durable packaging: The boxes that you ship your products in should be strong enough to withstand the weight of a full load of packages stacked on top of them. Only use new cartons that have been sealed securely and filled with waste materials like packing peanuts or bubble wrap to fill up any empty space and prevent collapse.
      • Secure your shipment: Your boxes should never be stacked beyond the edge of your pallet and you should avoid hanging the corners of boxes in the gaps between your pallet’s deck boards. Be sure to keep the top layer of your shipment flat in case shipments are stacked on top of it, and use load protectors to prevent damage from chains, straps, or other pallets. Once you’ve stacked your packages onto your pallet, keep them in place with stretch wrap.

      For more information about how to protect your freight shipments, take a look at these freight shipping packaging guidelines from major carriers:

        3. How do I keep my shipping costs low?

        As a business owner, it’s important to trim your budget, especially when it comes to shipping. If you don’t research cost-cutting options, your fees can balloon out of control and either eat into your margins or be passed onto your customers.

        The solution

        Here are some quick tips for keeping your costs low and your margins high—without compromising your quality of service.

        • Buy and print discounted labels through Shopify Shipping: With Shopify Shipping, you can buy and print shipping labels through USPS with discounts of up to 50%.
        • Purchase discounted supplies through Shopify: You can purchase label printers and shipping scales directly from Shopify.
        • Compare prices between carriers: Every carrier has a unique set of services and prices, so it’s important to compare prices to make sure you’re getting the best possible deal for your business. Shop around and do your research until you find a carrier whose services and pricing fits your store’s needs.
        • Use carrier-provided packaging if possible: Many carriers offer packaging that is tailored to their specific requirements. If it’s possible for your products, using the packaging materials provided by your carrier can be an easy way to avoid unnecessary costs.
        • Invest in flat rate shipping: Some major mail carriers provide envelopes and packaging for fixed-rate shipping based on the distance a package travels and its destination. If your business frequently ships packages to certain locations, flat rate shipping might be a more cost-effective option.
        • Outsource to a third-party logistics provider (3PL): A 3PL will deliver your products with an out-of-box experience—some 3PLs can even handle returns. You can outsource part or all of your distribution and fulfillment services to a 3PL.

          Shipping Issues and Problems? 7 Fixes to the Most Common Fulfillment Challenges (2)

          The Shopify guide to shipping and fulfillment

          Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.

          Shipping Issues and Problems? 7 Fixes to the Most Common Fulfillment Challenges (3)

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          4. How do I choose a shipping rate for my store?

          Do you ship your products through regular mail carriers? Deciding on shipping rates for your store is a crucial part of keeping your books balanced and your customers happy.

          If you set your standard shipping rate too low, you risk losing money on orders by paying for shipping out of your own pocket. If you set your shipping rate too high, you risk scaring off customers who are unwilling to pay for extra fees.

          The solution

          Using regular mail services means you handle the entire fulfillment process—including packaging, postage, and shipping labels—so you’ll need to manually set a rate that covers your costs without turning your customers away. There are many different ways to calculate how much your business should charge for shipping, so you’ll have to experiment to find one that fits your store and industry.

          Since shipping costs are largely based on shipment weight and distance, one method for finding an appropriate shipping rate is to determine the average weight of your shipments (based on the weight of your products and which combination of products customers usually order).

          Add together the individual weights of all of your products and divide them by the size of your catalog. Take that average weight and multiply it by the average amount of items in an order.

          Average Order Weight = (Catalog Weight / # of Products) x Average Order Size

          Once you’ve found your average order weight, contact your mail carrier to find out how much it would cost to ship a package of that weight. Be sure to check how much your carrier would charge for shipping to all of your shipping zones.

          Remember: This is just one way for finding your average shipping rate, and there are many different ways to calculate it based on your industry and business model. Costs fluctuate depending on which shipping company you choose.

          If you haven’t had any sales or orders yet, it’s a safe bet to just base your average order weight on the average weight of your products.

          Shopify store owners can set different rates for specific shipping zones around the world based on the shipping methods that their stores offer in those regions. In your Shopify Admin, click Settings and then Shipping to customize your shipping zone settings.

          If you use Shopify Shipping in the US or Canada, you’ll also get access to real-time shipping calculations for major carriers that automatically update to reflect current rates for your products.

          Additionally, if you’d prefer to avoid setting up shipping rates altogether, you can use a fulfillment service like ShipWire.Fulfillment services handle every aspect of shipping for your business, including calculating shipping rates for your customers in real time.

          5. How do I communicate with manufacturers and suppliers?

          In business, communication is key, and that’s especially true when it comes to dealing with the people responsible for manufacturing your products.

          Reaching out to manufacturers and suppliers can seem intimidating—emailing someone that you’ve never met is almost always—but it’s a key part of sourcing your products and making sure that everything runs according to plan.

          If you’re nervous, just remember that manufacturers have busy schedules with tight deadlines and they’re trying to run a business just like you. They’re ready to answer whatever questions you have, so don’t be afraid to reach out.

          The solution

          Whether you’re wondering how to word your emails or even where to find suppliers in the first place, we’ve got a comprehensive set of resources for guiding you through the process of communicating with manufacturers, suppliers, and distributors:

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          6. How do I replace lost and damaged products?

          Shipping Issues and Problems? 7 Fixes to the Most Common Fulfillment Challenges (4)

          During the shipping process, sometimes things happen that are completely beyond your control. Maybe your package never makes it onto the delivery truck due to labor shortages or it shows up at a customer’s doorstep completely bent and broken.

          In these scenarios, it often isn’t the incident that has a lasting impact on your customers’ attitudes toward your business, but how you deal with it instead. Issues like damaged and lost products are worst-case scenarios, but they can happen to anyone, so you need to be prepared to handle them quickly and effectively.

          The solution

          For store owners, purchasing shipping insurance is a great way to protect your business from losing money on lost and damaged shipments.

          If you’re shipping your products through a major carrier, shipping insurance is usually relatively inexpensive and can give you peace of mind once you send out your first set of packages. Some carriers, like UPS, automatically include shipping insurance for deliveries under $100 in value.

          Shipping insurance is a small investment that will save you time, money, and frustration. You’ll rest easy knowing that you have a method for getting your money back if things do go sideways.

          Lost and damaged products aren’t just a problem for you as a business owner—they can be an extremely frustrating experience for your customers as well. Waiting days or weeks for a product to arrive, only to have it show up in poor condition can be enough to send some customers away permanently.

          When things go wrong, you need to focus on providing the best possible customer service to keep customers coming back to your store for life.

          7. How do I handle backorders and inventory issues?

          While most entrepreneurs would love for their store to become an overnight success story, selling more products than you anticipated can be both a gift and a curse for your business. Unexpected success can be behind problems like out-of-stock products and low inventory, which can leave your customers out to dry.

          Even without runaway sales, your store can still run into inventory problems. Whether it’s unreliable manufacturers, wholesale delivery delays, or just limited run product collections, it’s completely normal for stores to run low or out of products sometimes.

          The solution

          It isn’t always possible to keep up with demand, but, at the very least, your store can give customers options to stay in the loop.

          Shipping Issues and Problems? 7 Fixes to the Most Common Fulfillment Challenges (5)

          With Shopify apps like Back in Stock, Back in Stock Alerts, your customers can choose to receive a notification once your sold-out products are available in your store again.

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          If you’d rather your customers not see out-of-stock products altogether, Wipeout is a great app that removes sold-out products from your store automatically.

          Both of these options manage your customers’ expectations effectively and remove the possibility for disappointment, which is a huge part of crafting exceptional customer experiences.

          Planning ahead can save you time and stress

          Shipping isn’t always easy, but these solutions for your most common shipping problems should make things a bit easier. With these quick fixes at your disposal, you’ll be ready to conquer whatever the shipping process throws your way.

          Have any more questions about shipping your products? Let us know in the comments below!

          Shipping costs FAQ

          What factors affect shipping costs?

          Shipping costs are dependent on many factors including:

          • Size
          • Location
          • Weight
          • Speed of delivery
          • Packaging

          How do you manage shipping costs?

          As with most things in business, the best way to manage shipping costs is to have a plan! It's crucial to have an accurate picture of business expenses related to shipping.

          How can you reduce shipping costs?

          There are many ways you can reduce your shipping costs including:

          • Reducing the weight and size of your packages where possible.
          • Negotiating with carriers for reduced fees such as shipping containers.
          • Reducing your packaging costs.
          • Working with distribution centers close to your target customers.


          What are the common problems exists in shipments? ›

          Nine of the shipping issues that occur most commonly are:
          • Items are damaged during handling or shipping. ...
          • Shipping costs are unreasonably high. ...
          • Lack of knowledge about international shipping. ...
          • Shipping route disruptions. ...
          • Lost items. ...
          • The stress of “split shipments” ...
          • Harsh environmental conditions along the shipping route.
          Aug 26, 2020

          How do you deal with shipping problems? ›

          What You Can Do About Shipping Delays (You Have the Power)
          1. Communicate with The Customer. ...
          2. Use an Automated Auditing Service to Hold Carriers Accountable. ...
          3. Track Your Shipments in Real-Time. ...
          4. Take Ownership of the Situation. ...
          5. Provide the Customer with Some Decision-Making Power. ...
          6. Offer Special Deals.
          Mar 10, 2022

          Which are the 3 processes in a shipment lifecycle? ›

          The Shipping Process in 3 Steps
          • Aggregate and Manage Order Information. Getting the order information from your selling environment(s) into your shipping environment and preparing them for shipment. ...
          • Pick, Pack, Weigh, Choose Carrier, Label. ...
          • Shipping Out Orders.

          What is causing shipping delays? ›

          Supply chain disruption

          Businesses may also face shipping delays due to disruptions in the supply chain. These disruptions may have a number of global and economic causes, but are typically related to problems such as supply chain shortages, port congestion, freight shipping capacity restrictions, and vessel delays.

          What are the factors affecting the supply of shipping? ›

          The demand determinants affecting sea transport include government and political factors, the world economy, seaborne commodity trade, average haul, and transport costs. On the other hand, determinants for shipping supply are fleet size and operational efficiency.

          What are five concerns in logistics today? ›

          Key Logistics Management Challenges
          • Customer Service. Logistics management is about providing the right product in the right quantity to the right place at the right time. ...
          • Transportation Cost Control. ...
          • Planning & Risk Management. ...
          • Supplier/Partner Relationships. ...
          • Government and Environmental Regulations.

          How can we improve shipping? ›

          How To Improve Your Shipping Processes
          1. Prioritize Clear Communication. ...
          2. Create a Checklist. ...
          3. Conduct Consistent Quality Checks. ...
          4. Use Shipping and Tracking Software. ...
          5. Conduct Inventory Updates. ...
          6. Keep an Eye on Demand. ...
          7. Establish an Assembly Line Process. ...
          8. Refrain From Using the Cheapest Supplies.

          What are shipping errors? ›

          Shipping Error means any mistake in the shipment details, including, without limitation, any Product shortage, damage, picking error, warehouse error, overage, labeling error, ordering error.

          How can shipping efficiency be improved? ›

          Improving Your Warehouse and Shipping Efficiency
          1. Understand and Measure Costs and Processes. ...
          2. Employ Technology. ...
          3. Get the Basics Right by Labelling Properly. ...
          4. Reduce Options and Organize. ...
          5. Look for Cheaper Alternatives. ...
          6. Synchronize the Physical Movement of Stock. ...
          7. Understand Staff Motivators.
          Feb 15, 2018

          What are the 4 stages of shipping? ›

          The four stages of the shipping cycle, all based on customer demand, are trough, recovery, peak and collapse.

          What are the three basic types of shipments? ›

          Conclusion. All three modes of shipping-land, air, and sea-play a major role in our economy. Each offers benefits that the other mode of transport might not offer.

          What is checklist in shipping? ›

          Packing List. In addition to listing things' characteristics, the packing list includes the parcels' weight and size. This information on the list can be incorporated into the bills of lading for the shipment. It may also be used by customs authorities to identify things that they must examine.

          Why is there a shipping crisis? ›

          An unforeseen cascade of events caused by the pandemic caused worldwide shipping shortages. Classed as a crisis, because the lack of containers rippled an effect on entire supply chains, disrupting trade on a global scale.

          Why is the shipping crisis so bad? ›

          A perfect storm of factors, including bad weather,a shortage of containers, and the pandemic – has led to a severe disruption of supply chains. As a result, ships are stranded in port, unable to unload their cargo.

          What are the 7 factors that affect supply? ›

          Factors affecting supply include price of goods, price of related goods, production conditions, future expectations, input costs, number of suppliers, and government policy.

          What are the 6 factors that affect supply? ›

          Supply shifters include (1) prices of factors of production, (2) returns from alternative activities, (3) technology, (4) seller expectations, (5) natural events, and (6) the number of sellers.

          What are the seven 7 R's concepts of logistics? ›

          What are the 7 R's of logistics? ⚽ The 7 R's (or Rights) are the set of ideals and principles used by organizations that can be a foundation to be successful in the trucking and logistics industry. These are the 'right' product, quantity, condition, place, customer, time, and price.

          What are the top 3 challenges in the logistics industry right now? ›

          • Poor traffic predictions.
          • Cost of fuel.
          • Poor weather predictions.
          • The cost of fleet maintenance.
          • A lack of skilled drivers.
          • Poor routing strategies.

          How do I run a successful shipping department? ›

          10 tips for improving your business' shipping department
          1. Change for Cost-Effective Shipping Practices. ...
          2. Simplify Internal Shipping Processes. ...
          3. Improve Warehouse Communication. ...
          4. Negotiate Shipping Costs. ...
          5. Find the Best, Most Favorable Shipping Policies. ...
          6. Prioritize Shipping Speed. ...
          7. Tweak Shipping Elements for Efficiency.
          Jul 30, 2019

          What is the most sustainable shipping method? ›

          Sea freight will generally offer a better carbon footprint than air freight. It should be considered as a much more sustainable method of moving cargo.

          WHO issues do in shipping? ›

          The term 'Delivery order' (D.O) in export trade is the document issued by carrier of goods to pick up the empty container for stuffing export cargo. Once after finalizing the carrier, the shipper books the container with shipping line to load the container.

          What are the 3 three pillars of shipping sustainability? ›

          Despina Panayiotou Theodosiou, CEO at TOTOTHEO MARITIME & President at WISTA International, defines what sustainability means for shipping, referring to its three pillars – economic, social and environmental – and addressing also key steps to take for action.

          What are the four pillars of shipping regulations? ›

          What Are the Four Pillars of International Maritime Law?
          • The Safety of Life at Sea (SOLAS) Convention.
          • The International Convention for the Prevention of Pollution from Ships (MARPOL)
          • The Convention for Standards of Training, Certification and Watchkeeping for Seafarers.
          • The Maritime Labor Convention.
          Jun 26, 2022

          What are the stages of shipment? ›

          Steps in the shipping process
          • Importer requests quotes and orders goods. ...
          • Freight forwarder organises export. ...
          • Booking of freight through a carrier. ...
          • Goods are transported by freight. ...
          • Goods are processed in customs and placed in transit. ...
          • Goods arrive in the country of destination for import clearance.

          What are the six 6 modes of transport in logistics? ›

          Therefore; an essential part of transportation management lies in building an efficient supply chain from the six main modes of transportation: road, maritime, air, rail, intermodal, and pipeline. Understanding the strengths and weaknesses of each mode is paramount to building an effective supply chain.

          What does FOB mean in shipping? ›

          FOB is a shipping term that stands for “free on board.” If a shipment is designated FOB (the seller's location), then as soon as the shipment of goods leaves the seller's warehouse, the seller records the sale as complete.

          What are the four shipping documents? ›

          The five most common documents for international shipping you should be aware of are bill of lading, purchase order, air waybill, and export packaging list.

          What are the 3 methods of pre shipment inspection? ›

          7 Important Steps in a Pre-Shipment Inspection Procedure
          • Inspection Visit. Pre-shipment inspections are carried out on-site at the factory or production house. ...
          • Quantity Verification. ...
          • Random Selection. ...
          • Cosmetic and Workmanship Check. ...
          • Conformity Verification. ...
          • Function and Safety Test.
          • Inspection Report.

          What are the different types of shipments? ›

          • Expedited. Generally speaking, expedited is just a blanket term that means faster than the standard shipping time. ...
          • Overnight. This one's a bit more straightforward: overnight means the package will arrive the day after it's shipped. ...
          • Priority Mail. ...
          • Flat rate. ...
          • Multiple addresses. ...
          • Local delivery or pickup. ...
          • International. ...
          • Freight.
          Jul 26, 2022

          What is the shipping crisis called? ›

          By Marcelo Duhalde and Siqi Ji Published February 15, 2022. “Supply chain crisis” became an often-used phrase during the coronavirus pandemic as Covid-19 caused vast economic disruption across the world.

          How can we overcome container shortage? ›

          How Can I Overcome the Current Container Shortage? Less-than-container-load shipping provides a viable solution to the problem. In effect, this method allows you to share a container with one or more other shippers, making it easier to secure capacity, albeit with smaller cargo volumes.

          What is the main cause of supply chain issues? ›

          Global political unrest is the primary cause of current supply chain issues, contributing to disruptions in material availability and transport, a survey finds. The survey by software company SAP revealed 58% of US-based business leaders believe their supply chain issues primarily stem from global political unrest.

          Is shipping causing inflation? ›

          A study undertaken by Ostry and four colleagues examining the link between shipping costs and prices suggests that a doubling of maritime-transport expenses caused inflation to increase by roughly 0.7 percentage point.

          How do you deal with shipping delays and keep your customers happy? ›

          Tips For Supporting Customers During Order Delays
          1. Respond quickly to inquiries. We don't need a stat to tell you that customers are impatient when it comes to knowing where their order is – but we'll give you one anyways. ...
          2. Be proactive. ...
          3. Utilize omnichannel support. ...
          4. Implement self-service tracking. ...
          5. Provide discounts.
          Nov 28, 2022

          What do you say when a customer complains about shipping? ›

          Sample Response to a Shipping Complaint

          Thank you for letting us know you haven't yet received your order. I sincerely apologize for the inconvenience and understand your frustration. According to our records, your package was sent out from our warehouse on [Date].

          What to do if shipping is taking too long? ›

          Contact the shipping company.

          Get in touch with the shipping company directly; there should be a Customer Service phone number or email address on the company's website. Explain the situation and provide your order number and tracking number, if both have been provided by the retailer.

          How can shipping companies improve customer service? ›

          How to improve customer service in logistics management
          1. Communicate quickly and thoroughly to build trust. ...
          2. Build a process to fuel continual learning for employees. ...
          3. Minimize customer touch points with your team. ...
          4. Take advantage of many communication channels. ...
          5. Unify your communications.
          Apr 17, 2020

          How do you avoid shipping mistakes? ›

          How to Prevent Shipping Errors
          1. Partner with Reliable Shipping Services. ...
          2. Implement an Automated Warehouse System. ...
          3. Leverage an End-to-End Shipment Tracking Service. ...
          4. Conduct Regular Product and Inventory Location Checks. ...
          5. Double-Check Order Information. ...
          6. Offer Focused Shipping Options. ...
          7. Be Smart About Your Packaging.

          How do you communicate with shipping delays to customers? ›

          How to Tell a Customer Their Order is Late [Templates and Tips]
          1. Don't Make Excuses. ...
          2. Be Honest and forthcoming. ...
          3. Don't make promises you can't keep. ...
          4. Apologize. ...
          5. Offer potential solutions. ...
          6. Follow up once the problem is resolved. ...
          7. Thank the customer for their patience.

          How long is too long to wait for a package? ›

          If you've waited longer than five days for the First class and priority mails and more than two weeks for the other mail classes, then something is amiss. Contact your Courier and inform them your USPS package is not moving or is stuck in transit.

          How would you handle a delay in your inventory order? ›

          How to Deal When Your Deliveries Are Delayed
          1. Keep Your Supplier Relationships Strong. ...
          2. Watch for Issues Proactively. ...
          3. Communicate With Your Business Partners and Customers. ...
          4. Utilize Inventory Management Software. ...
          5. Learn How to Track Shipments and Report Delays.
          Sep 14, 2020

          Is the shipping crisis over? ›

          As economists anticipate, this crisis is far from over. But you can still minimize its impact by staying updated with container location, influential players and international dynamics. Container xChange can help you overcome the concerns.


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